With lyrics, music and direction by Lin-Manuel Miranda, a new public service ad campaign has been launched urging everyone to vote in the upcoming November 8th elections.
The campaign consists of three spots (two English and one in Spanish) featuring music from the song titled "Schuyler Sisters" in the Hamilton Broadway production.
"As the nation gears for one of the most decisive elections in its history, we are proud to highlight the importance and power of democracy in building a nation. For most Americans, the room where it happens is the voting booth. So take a little time on November 8th to cast your vote as our way to change the nation", Miranda said.
Besides Miranda, the videos feature HAMILTON cast members Christopher Jackson, Jasmine Cephas Jones, Renée Elise Goldberry, Lexi Lawsonand Anthony Ramos, among others. The thirty-second spots can be seen in multiple networks including CBS, NBC, Fusion, Univision and Telemundo.
The campaign was co-produced by 5000 Broadway Productions, Hamilton Uptown and The MirRam Group, in collaboration with Particle. The campaign was also created in partnership with Movimiento Hispano, a civic-engagement coalition between three-leading not-for-profit organizations: the Hispanic Federation, the League of United Latin American Citizens(LULAC) and the Labor Council for Latin American Advancement (LCLAA).
"We need voters to mobilize and participate in this history-making election. Using the theme of theme of HAMILTON to call voters to action, is so ideal because of the show's strong message of democracy as the founding and fundamental pillar of our nation", Luis A. Miranda, Jr. said.
The HAMILTON Broadway company has been actively engaged in voter mobilization, hosting voter registration drives in front of the Richard Rodgers Theatre on September 28th and October 1st. Trained by the Hispanic Federation, volunteer actors in the production registered voters from all 50 states using a national voter registration form.
Established in 2012, Movimiento Hispano represents nearly 1,000 citizen councils, labor chapters and community-based organizations, and is able to reach and conduct voter registration, education and turnout in 25 states, including key states such as Ohio, Pennsylvania, Nevada, Colorado, Florida and Virginia. For more information, the public can visit www.hispanicmovement.org