With lyrics, music and
direction by Lin-Manuel Miranda, a new public service ad campaign
has been launched urging everyone to vote in the upcoming November
8th elections.
The campaign consists of
three spots (two English and one in Spanish) featuring music from the song
titled "Schuyler Sisters" in the Hamilton Broadway production.
"As the nation
gears for one of the most decisive elections in its history, we are proud to
highlight the importance and power of democracy in building a nation. For
most Americans, the room where it happens is the voting booth.
So take a little time on November 8th to cast your vote as our way to
change the nation", Miranda said.
Besides Miranda, the
videos feature HAMILTON cast members Christopher Jackson, Jasmine
Cephas Jones, Renée Elise Goldberry, Lexi Lawsonand Anthony Ramos,
among others. The thirty-second spots can be seen in multiple networks
including CBS, NBC, Fusion, Univision and Telemundo.
The campaign was
co-produced by 5000 Broadway Productions, Hamilton Uptown and The
MirRam Group, in collaboration with Particle. The
campaign was also created in partnership with Movimiento Hispano, a
civic-engagement coalition between three-leading not-for-profit organizations: the
Hispanic Federation, the League of United Latin American Citizens(LULAC)
and the Labor Council for Latin American Advancement (LCLAA).
"We need voters to
mobilize and participate in this history-making election. Using the theme
of theme of HAMILTON to call voters to action, is so ideal because of the
show's strong message of democracy as the founding and fundamental pillar of
our nation", Luis A. Miranda, Jr. said.
The HAMILTON Broadway
company has been actively engaged in voter mobilization, hosting voter
registration drives in front of the Richard Rodgers Theatre on September
28th and October 1st. Trained by the Hispanic Federation, volunteer
actors in the production registered voters from all 50 states using a national
voter registration form.
Established in 2012,
Movimiento Hispano represents nearly 1,000 citizen councils, labor
chapters and community-based organizations, and is able to reach and conduct
voter registration, education and turnout in 25 states, including key states
such as Ohio, Pennsylvania, Nevada, Colorado, Florida and Virginia. For more
information, the public can visit www.hispanicmovement.org
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